Welltok Acquires Silverlink to Enable Multi-Channel, Targeted Engagement - Welltok l Optimizing Health, Maximizing Rewards
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Welltok Acquires Silverlink to Enable Multi-Channel, Targeted Engagement

Leader in Healthcare Consumer Outreach Acquired Through New Funding Led By Georgian Partners

DENVER, CO, December 3, 2015 – Welltok, a leading consumer health enterprise Platform as a Service company, continues its rapid growth with the strategic acquisition of Silverlink, a leading healthcare consumer communications company. To support part of the acquisition, ongoing product development and market expansion, Welltok secured $45 million in funding from venture firms Georgian Partners, EDBI* and Flare Capital Partners, as well as a number of existing institutional and strategic investors.

Welltok’s CaféWell Health Optimization Platform™, combined with Silverlink’s proactive engagement technology platform and services, will enable population health managers, including health plans, at-risk providers, government programs (Medicare and Medicaid) and large employers, to reach and influence all types of consumers on an individual level. More so, it creates multi-channel Personal Health Itineraries™ for every user and enables communication through the consumers’ preferred modalities, including wearables, email, web, mobile, SMS text, phone or direct mail.

“We are excited that Silverlink is joining the Welltok family to further extend the capabilities and reach of our powerful platform,” said Jeff Margolis, Welltok’s chairman and chief executive officer. “For more than ten years, Silverlink has set the standard in reaching and communicating with healthcare consumers in a thoughtful, highly-personalized way. Their ability to identify the most effective communication channels and engage individuals online or offline ensures that we can meet consumers wherever, whenever.”

Silverlink’s expertise in behavioral science and consumer marketing, coupled with their deep industry expertise and proprietary technology platform, helps guide consumers towards better health through multi-channel communication campaigns. By using a test-and-learn methodology, Silverlink identifies which channels and messages work best for which individuals, so that subsequent outreach can be better targeted and more personalized. This proven proprietary approach has delivered improved health outcomes for an impressive roster of loyal clients, serving commercial, Medicare and Medicaid populations.

“Since inception, Silverlink has been passionate about improving consumers’ health and creating value for our customers through multi-channel, targeted outreach and engagement. Our proprietary technology supports all types of consumers, including those who are willing to become more active in their own health, but struggle with how to do so,” said Stan Nowak, chief executive officer and Silverlink co-founder. “Together, Silverlink’s targeted communication capabilities and Welltok’s groundbreaking platform will create the ability to connect and support millions of consumers in a personalized and meaningful way, like never before.”

The addition of Silverlink caps off a successful year of acquisitions in which predictive analytics company Predilytics and kids activity program Zamzee also joined Welltok. These new assets, along with the IBM Watson partnership, are powering CaféWell to become the healthcare industry’s Third Essential Platform™, engaging consumers of all ages and demographics.

Watch this video to hear about the acquisition firsthand from Jeff and Stan.

About Georgian Partners

Georgian Partners is a growth equity firm investing in expansion-stage enterprise software, Internet and information companies that are exploiting applied analytics: the convergence of cloud-based business solutions, data science, and broad information rights. Founded by successful entrepreneurs and technology executives, Georgian Partners leverages its global software expertise to be able to directly impact the success of companies. For more information, visit http://www.georgianpartners.com.

**EDBI is the dedicated corporate investment arm of the Singapore Economic Development Board.*


December 3, 2015