Targeted and Effective Consumer Communications Increases Patient Volume by 10 Percent
DENVER – October 16, 2018 — Holzer Health System, a multi-discipline healthcare system with locations throughout southeastern Ohio and western West Virginia, now proudly serves 10 percent more orthopedics patients thanks to a successful multi-channel campaign with Tea Leaves Health.
Holzer, which provides services in over 30 areas of expertise, was seeking to reach more people in the community who would benefit from its advanced orthopedic and joint replacement services. Holzer’s board-certified team of orthopedic surgeons and providers are dedicated to restoring people’s mobility and strength using the most advanced surgical, medical, pain management and rehabilitative therapies available. In an effort to serve a broader population, it tapped Tea Leaves Health, a Welltok company and leading provider of a SaaS-based analytics and marketing technology platform.
Tea Leaves Health’s PatientologyTM solution leveraged proprietary data and predictive analytics to conduct a targeted, multi-channel marketing campaign that raised awareness of Holzer’s orthopedics team of specialists and use of its services. Tea Leaves conducted a series of direct mail and email campaigns, such as “Keeping You Moving” that promoted “the most advanced Orthopedic and Joint Replacement services available to ensure you receive outstanding care and experience restored or improved quality of life.” By focusing on target territories and patient populations with a multi-channel approach, Holzer Orthopedics experienced an increase of 10.6 percent in visits over the previous year and generated an additional $1 million in revenue.
“Holzer is dedicated to improving the quality of life for our communities. To do so, it is essential for us to successfully communicate with members of the community and educate them about our services,” said MarJean Kennedy, director of business development and marketing for Holzer Health System. “Working with Tea Leaves exceeded our goals and expectations by pinpointing not only who would benefit most from our orthopedics services, but also the best channel to communicate.”
“Holzer is a top-notch organization, and we are honored to help them more intelligently drive strategic growth,” said Jody Spusta, vice president of client services for Tea Leaves Health. “By laser-targeting their message and connecting with a pre-qualified audience, we were able to more efficiently and effectively achieve their goals. We look forward to promoting more of Holzer’s services and continuing to help grow their patient population.”
October 16, 2018
2018, Press Releases