Organization Leverages Big Data to Identify and Engage Patients Overdue for Preventative and Specialty Support Services
Roswell, GA – January 24, 2017 – Tea Leaves Health, a Welltok company and leading provider of a SaaS-based analytics and marketing technology platform, announced today the success of two targeted outreach programs for a northeastern, not-for-profit health system. The nationally-recognized health system, which includes four accredited, acute-care and specialty hospitals, tapped Tea Leaves Health to help increase prevention and specialty support within its communities. The campaigns drove record-numbers of new patients for preventative mammogram screenings, and increased visits to its specialty urology practice by 97 percent.
“Consistent with leading hospital and health systems across the nation, our client’s focus has expanded to provide whole health support and engage with individuals in its communities before they are sick,” said Miki Kapoor, president of Tea Leaves Health. “Our CRM and PRM platforms developed measurable and successful growth initiatives for the integrated health system, and more importantly, increased its ability to serve more people with award-winning care and services.”
Patientology, Tea Leaves Health’s customer relationship management (CRM) platform, leveraged big data and analytics to help the integrated health system better understand patients’ needs. It then delivered targeted messages to women 40 years and older in the community who had not received a mammogram in the prior 12 months. In tandem, local physicians received messages promoting the organization’s outpatient imaging practice to increase education and referrals. The program led to thousands of new patients receiving this preventative service, and a return on investment of 2,000 percent.
The health system also successfully promoted its urology practice and services with Tea Leave Health’s Physicianology, physician relationship management (PRM) platform. Armed with advanced business intelligence, the organization was able to strategically identify internal medicine and primary care physicians in the area who would be most receptive to a referral message. The campaign established new physician relationships, increased referrals significantly (up to 97 percent) and supported the health system’s goal of delivering more whole-person care.
For more information on how Tea Leaves Health is helping health systems achieve strategic growth and effectively engage their communities, visit tealeaveshealth.com.
About Tea Leaves Health
Tea Leaves Health, a Welltok company, transforms the way healthcare executives manage their business through a platform that provides the total information awareness and business intelligence needed to achieve strategic growth, effective physician engagement strategies and increased revenue. Tea Leaves Health combines a deep understanding of healthcare business development with the technical savvy to deliver strategic success for healthcare organizations of any size. The proprietary Patientology™, Physicianology™ and Decisionology™ software tools easily transform internal and external data into immediately actionable information for multiple leadership levels. While working with clients to develop measurable and successful growth initiatives, Tea Leaves Health strives to provide the best software, strategic consultation and support in the industry. For more information, visit www.TeaLeavesHealth.com
Welltok, the leading consumer health enterprise Software as a Service company, empowers consumers to achieve and sustain their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company’s technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, government programs (Medicare and Medicaid), retail pharmacy and health systems. Follow Welltok on Twitter @Welltok.
Erica Sniad Morgenstern
January 25, 2018
2018, Press Releases