Millennials Matter Report Identifies Ways to Increase Loyalty and Untapped Opportunities to Support Wellbeing Beyond Clinical Setting
DENVER – November 14, 2019 – As Millennials become the largest living generation, it is crucial for hospitals and health systems to develop growth and retention strategies that resonate with this distinctive population. In the new report Millennials Matter: How to Engage and Build Loyalty by Welltok, formerly Tea Leaves Health, these younger adults spoke loud and clear. More than 85% feel that providers should be supporting their total wellbeing, yet about half feel like their provider only cares about them when they are sick.
“Millennials are an important population that providers cannot afford to ignore when growing their patient base and business,” said Michelle Snyder, chief marketing officer at Welltok. “To attract and retain Millennials, providers must not only understand what’s important to them, but also be able to support and engage with them in order to build a longitudinal relationship.”
To give providers actionable insights about what this high-value population wants, Welltok conducted an online survey of Millennials with independent research firm Ipsos and identified key findings including:
“These findings confirm that like other generations, Millennials want more holistic, personalized support from their providers and will reward those that provide it,” Snyder continued. “We’re excited to help the innovative hospitals and health systems we work with to not only attract this important population, but also keep them more loyal by communicating with them through their preferred channel and delivering health and wellbeing resources year-round.”
Get the full report here, which includes the “5 Essential Components of an Effective Growth Strategy” in time for 2020 planning.
Welltok is a data-driven, enterprise SaaS company that delivers the healthcare industry’s leading consumer activation platform. Welltok’s solutions empower leading health plans, employers, providers and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing. Only Welltok leverages a machine-learning, multi-channel approach proven to help innovative organizations power growth and retention initiatives, improve healthcare value, and streamline the consumer experience, while upholding the highest security and compliance standards. Follow on Twitter on @Welltok.com.
Erica Sniad Morgenstern
November 14, 2019
2019, Press Releases