CaféWell’s deep consumer insights and sophisticated incentive models deliver an engaging, personalized consumer experience.
MOUNTAIN VIEW, Calif. — February 9, 2016 — Based on its recent analysis of the consumer engagement platform market, Frost & Sullivan recognizes Welltok, Inc. with the 2015 North American Frost & Sullivan Award for Product Leadership. Welltok has broken the barriers associated with population health management by successfully facilitating convergence among individual consumers, population health manager and the digital health ecosystem. The company’s easy-to-use CaféWell Health Optimization Platform™ engages consumers by guiding and incentivizing them to optimize their health, delivering value to the consumer as well as the sponsor by improving operational efficiencies, increasing revenues and delivering overall healthcare value.
“CaféWell is rapidly gaining traction among health insurance companies and large employers, as well as healthcare providers and government programs,” said Frost & Sullivan Senior Consultant, Jennifer Marks. “Welltok enables these clients to not only determine the most receptive consumers, but also the best way to deploy the right mix of programs and incentives to achieve the objectives they want to accomplish with their population.”
While many programs focus on providing a generic wellness solution, CaféWell tailors initiatives to the individual. The platform provides personalized activities, programs, and incentives based on an individual’s available benefits, motivations, health status, and demographics. The platform employs both intrinsic and extrinsic motivators to support targeted behaviors ranging from immediate (getting a flu shot) to intermediate (completing a screening) to long-term (smoking cessation) actions.
Leveraging its advanced analytical functionalities, Welltok can understand consumers even before they engage with the healthcare system. Through its acquisition of the health analytics firm Predilytics Inc., it now has a proprietary database covering 250 million Americans, with more than 1,600 variables to create consumer-specific predictive models. In contrast, population health managers typically only acquire retroactive information after the incidence of a clinical episode.
Welltok has also partnered with IBM Watson to propel CaféWell to the next level of hyper-personalization. Welltok’s CaféWell Concierge™ solution powered by IBM Watson’s cognitive computing technologies is a personal guide to daily health from topics such as local healthy dining and physical activities to understanding health benefits and available resources. CaféWell Concierge offers intelligent recommendations through meaningful conversations with the user and learns from every interaction to refine and improve over time.
“CaféWell has effectively used analytics and cognitive computing, as well as consumer design and experience strategies to enhance consumer engagement and loyalty,” noted Marks. “Its advanced personalization and integration capabilities have left an indelible mark on population health management in the global market.”
Each year, Frost & Sullivan presents this award to the company that has demonstrated innovation in product features and functionality that provide enhanced quality and higher value to customers. The award recognizes the rapid acceptance such innovation finds in the marketplace.
Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
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February 9, 2016