DENVER, CO – July 20, 2016
New Survey from Welltok and National Business Group on Health Also Reveals Most Employees View Rewards and Colleagues as Best Motivators for Living Healthy Lifestyles
Personalization, providing rewards and understanding what employees want are key to maximizing value in employer-sponsored health and well-being programs according to results from a new national survey released by Welltok, Inc., developer of the CaféWell Health Optimization Platform ™ and the National Business Group on Health (NBGH), a non-profit organization that leads initiatives to address the most relevant healthcare issues facing employers today. The survey, Whispers from the Water Cooler: What motivates employees to improve their health and well-being, explores how employees view an employer’s involvement in programs that impact physical and emotional health, social connectedness and financial security. The survey also examined the impact of rewards, uncovered participation motivators and exposed where opinions differ by gender, income and age.
“The majority of companies providing health and well-being programs can maximize the value of what they are offering, regardless of their current levels of employee participation,” said Michelle Snyder, chief marketing officer for Welltok. “Clearly, not every group is motivated by the same drivers and there is room for all to grow. The findings confirm that employers must connect individuals with the right topics and content, as well as create the right support networks if they want to generate the highest possible return on investment.”
Based on the responses of over 1,000 full-time employees working for large companies, the results show that a vast majority perceive employer-sponsored programs as having a positive impact. Other notable survey findings include:
“It is clear that employees can benefit from employer-sponsored programs aimed at improving physical, financial and emotional health, along with decision support resources to maximize their health care experience,” said Brian Marcotte, CEO and president of the National Business Group on Health. “The ‘one size fits all’ approach to communications, however, has proven ineffective in engaging employees and engagement is now the number one challenge facing employers. Personalization is the key and there are emerging engagement platforms and point solutions that show great promise in driving and sustaining engagement by leveraging data, predictive analytics and technology to reach people with personalized, timely, relevant and actionable information.” Employers looking to learn more about this study – including additional data cuts, webinars or implications from the data – are encouraged to reach out to firstname.lastname@example.org or email@example.com.
This survey was conducted online within the United States by the National Business Group of Health in partnership with Welltok from April 29-May 11, 2016. 1,003 online interviews were conducted based on the following criteria: companies employed more than 1,000 people at all locations, respondents received health insurance provided by their current employer and were working full-time (more than 30 hours per week). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact firstname.lastname@example.org.
July 20, 2016