Survey by Welltok, meQuilibrium and Zipongo Captures How Health Priorities, Stress Triggers and Eating Habits Vary by Age, Gender and Region
DENVER, October 24, 2017 – A new multi-generational survey reveals that while Americans have similar wellbeing priorities, the causes and impact vary by age, income, household composition and location. Consumer health innovators Welltok, meQuilibrium and Zipongo joined forces to conduct a national survey of 2,000 full-time employees to gain new insights on how wellbeing, stress triggers and eating habits differ across multiple demographics. The results were released today in the in-depth report Consumer Health POV 2017.
“More than 70 percent of what drives a person’s health status are environment and lifestyle, so it is imperative for population health managers to better understand their members, employees or patients as healthcare consumers, in order to effectively engage with them, provide support and drive change,” said Michelle Snyder, chief marketing officer for Welltok. “The survey results support the notion that health and wellbeing go well beyond physical health, and that individuals need more holistic support around their emotional, social and financial health as well.”
Consumer Health POV 2017 provides direct insight into what matters most to health consumers across multiple demographics. The report also delves deep on the following topics:
“The report also underscores the need to offer health and wellbeing programs that are personalized for each individual,” added Snyder. “At Welltok, we integrate a vast array of health improvement resources from across the industry and leverage big data to not only understand consumers’ needs, motivations and interests, but connect them with relevant, engaging resources like Zipongo and meQuilibrium. This enables employers, health plans and other population health managers to proactively address what’s on the minds of consumers.”
For further insight into the health consumers’ point of view and what’s keeping them up at night, download the full report with additional data cuts at http://info.welltok.com/consumer-pov
To gather the insights presented in Consumer Health POV 2017, Welltok, in partnership with meQuilibrium and Zipongo surveyed 2,000 full-time employees with equal representation across age, region, income and marital status. The survey was conducted online within the United States in August 2017.
October 24, 2017
2017, Press Releases