Opportunity Analysis | Consumer-Centric Healthcare | Welltok
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Opportunity Analysis
Intelligent Design to Predict, Manage and Optimize Program Engagement
Intelligent Program Design

Successful consumer-centric programs in healthcare begin with a deep understanding of your population’s health risks and costs, engagement preferences, and likelihood to take action. Welltok’s Opportunity Analysis helps you incorporate these critical factors during program design and execution.

With Opportunity Analysis, you don’t need to wait until you implement programs to know if they will be successful. You are immediately armed with predictive analytics to design programs that deliver the greatest value to your business and population. You can also target those who are most likely to complete the programs—and you’ll have continuous insight by monitoring program performance and opportunities to increase engagement.

What Makes Welltok Different?


Leverage Unique Population Insights

Go beyond claims data by using our proprietary consumer database of more than 275M consumers to uncover social determinants and engagement activity that can impact program strategies.


Predict Who Will Take Action

Predict receptivity to programs and likelihood to take action by using advanced machine learning applied to robust consumer data.


Prescriptive Tactics to Close Engagement Gaps

Identify who isn’t engaged, the best tactics to get them engaged, and the potential incremental savings when you do.

One Dashboard, Many Perspectives

Prospective Insights

Predict opportunities to impact consumer health through current or new program development. Determine individual needs and the likelihood of program receptivity and completion – saving you time and limiting spend.

Engagement Insights

Monitor engagement rates and review actionable insights on how to best activate individuals with specific channel and campaign recommendations. Adjust program strategies and direct resources toward high-value opportunities.

Retrospective Insights

Measure and evaluate program participation and quantify the opportunity for incremental gains in engagement and impact.

Value We Deliver with Opportunity Analysis

Increase in medical
cost savings

Return on your

Case Study
Improvement in program engagement