Welltok l Optimizing Health, Maximizing Rewards | Opportunity Analysis
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Opportunity Analysis

Intelligent Design to Predict, Manage and Optimize Program Engagement

Opportunity Analysis

Successful consumer-centric programs in healthcare begin with a deep understanding of your population’s health risks and costs, engagement preferences, and likelihood to take action. Welltok’s Opportunity Analysis dashboard helps you incorporate these critical factors during program design and execution.

With the dashboard, you don’t need to wait until you implement programs to know if they will be successful. You are immediately armed with predictive analytics to design programs that deliver the greatest value to your business and population. You can also target those who are most likely to complete the programs—and you’ll have continuous insight by monitoring program performance and opportunities to increase engagement.

Key Differentiators

Leverage Unique Population Insights
Go beyond claims data using our proprietary consumer database of more than 275M consumers to uncover social determinants and engagement activity that can impact program strategies.

Predict Who Will Take Action
Predict receptivity to programs and likelihood to take action using advanced machine learning applied to robust consumer data.

Prescriptive Tactics to Close Engagement Gaps
Identify who isn’t engaged, the best tactics to get them engaged and the potential incremental savings when you do.


One Dashboard, Many Perspectives

Prospective Insights

Predict Program Receptivity and Impactability
Predict opportunities to impact consumer health status through current or new programs. Determine individual needs and the likelihood of program receptivity and completion. Consider program design recommendations that help you achieve the most savings and serve the greatest needs in
your population.

Retrospective Insights

Understand How Your Programs are Performing
Measure and evaluate program participation and quantify the opportunity for incremental gains in engagement and impact.

Adoption and Engagement Insights

Direct Resources Towards High-Value Opportunities
Monitor engagement rates and review actionable insights on how to best activate individuals with specific channel and campaign recommendations. Review potential incremental savings associated with increased engagement, allowing you to adjust program strategies and direct resources toward high-value opportunities.

Case Study

A national managed care organization wanted to better utilize its care management resources to mitigate hospital readmission for their Medicare Advantage population.

Additional Highlights

The plan partnered with Welltok’s analytics team to analyze their 140,000 members to identify the right individuals to target for the care management program.

Welltok identified individuals at risk of 30-day readmission within 6 months as well as those who would likely be impacted by the care management program and receptive to outreach. The health plan ultimately improved their ROI, increased care management rates, and increased medical cost savings.