Welltok’s New Research Shows Seniors Want More Health and Wellbeing Support from Medicare Plans
DENVER, January 16, 2019 – A new survey by Welltok, the leading consumer health SaaS company, validated that today’s seniors are increasingly tech savvy, expect more from Medicare plans and are striving for total wellbeing. With over 60 million Americans projected to be covered by Medicare by 2020, it is critical for plans to understand and meet members’ individual needs in a meaningful way to attract, retain and better manage this growing market.
Welltok, which works with national and regional health plans, conducted a nationwide survey of 1,000 seniors age 65 and older to gather primary data on what seniors are looking for from their plans, how they want to be communicated with and their health priorities. Key findings of the newly released survey include:
“Seniors are the fastest growing population, and health plans will lose if they treat them as a homogenous population,” said April Gill, vice president health plan market solutions for Welltok. “We analyze all types of data to understand and target seniors to drive health actions, including gathering insights and preferences directly from consumers themselves. Our Medicare acquisition and retentions solutions are designed to deliver the personalized experience that seniors not only want but expect from their plans.”
A full copy of the survey is available here. Also, register for a free webinar with Welltok and Gorman Health Group on February 12 at 1:30 – 2:15 pm ET for a deeper dive on the survey and the steps Medicare Advantage plans can take to support seniors at an individual level.
About the Study
These are the findings from an Ipsos poll conducted October 31 – November 1, 2018 on behalf of Welltok. For the survey, a sample of 1,004 adults ages 65 and over from the continental U.S., Alaska and Hawaii was interviewed online, in English. In order to qualify for the survey, seniors had to be covered by Medicare. This includes 503 adults who currently have an original Medicare plan (Parts A/B through government) and 501 adults who have a Medicare Advantage Plan. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ±3.5 percentage points for all respondents.
January 16, 2019
2019, Press Releases